Well, If you are still wondering about the term “bounce rate” in your google analytics and struggling to figure out what is bounce rate, why it is important, how to make use of it’s data more effectively to track visitor behaviour on your website and how bounce rate is directly related to improve conversion and lead generation.
This piece of content will take you through detailed guide about optimizing your website’s’ bounce rate for better user experience on your website.
What is bounce rate:
“Bounce rate is a term used in ‘google analytics’ to track and measure the percentage of visitors who arrived on any of your webpage and quickly left without more exploration and navigation for other pages of your website.”
How bounce rate is calculated:
Let’s understand it this way to keep it simple and clear – If 100 visitors arrived on this page and 70 out of them clicked through different pages like services and more blogposts of rajivpandey.com then bounce rate of this page will be 30%. which is a good thing. Therefore if a visitor come to your site and clicks on any affiliate link and leave your website without interacting any further – that’s a bounce.
Bounce rate is not necessarily to be same for all the pages of your website, most of the times bounce rate is different to different pages of your website but it is fairly important to analyze the reaction of website traffic on your website. In other word, it’s more about increasing engagement of visitors on your website by content structure, website design, content quality and many more.
Some examples that count a bounce on a website:
- A visitor clicks on the deep link on your website (presume referred by someone), read the information and close the tab or browser.
- A visitor landed on a page, stays for 5-6 seconds, looked around and scrolled down then closed.
- Someone comes from natural search and suddenly get busy with other stuffs on different browser or tab and session timeout.
- Someone landed on your webpage and clicks on any affiliate links and moves away.
8 Common factors that affect bounce rate on your website:
1. Single page website – Websites with only one page have higher bounce rate because google analytics count it single view until a visitor refresh or reload that webpage.
2. Website layout and design – Keep better user experience in mind while designing your website according to your business, People one to stay on good designs.
3. Load time of your website – You are loosing your visitors if your website takes more then 4 seconds to load (How to increase load time of your website)
4. Content quality and relevance – Keep relevant, trendy and informative content on your website that people can’t ignore.
5. Broken navigation links – It is important to increase interlinking on your website with better navigation to popular and top pages.
6. Popups – Until you really have something great to offer, popup’s are annoying to most of the people and they drift off your website by closing the tab.
7. Opening external links in new window – If you have external link on your content make sure you are using hyperlink code like this “open in new window“.
8. Incorrect implementation of tracking code – Make sure google analytics tracking code is tracking all the pages of your website you can follow this “how to verify your setup“.
10 ways to optimize bounce rate effectively:
1. A blog on your website – It’s really important to run a blog/about me/our story or getting started kind of page on your website. It helps to drive visitor attention and increase their engagement to other pages of your website.
2. Mobile friendly website – More then 65% people surfing on web through their smartphones, until you have a mobile friendly website you more likely to loose those customers.
3. Improve content quality on your website – It’s great to write content that actually interesting and trendy, people love to stick with well researched & informative content.
4. Cutting out distractions – It’s important to analyze your webpage like a visitor and trim the distractions that can drive your web traffic out.
5. Design 404 pages smartly – Design 404 pages in a way that make it interesting to visit other pages.
6. Write blogposts in attractive manner – Content on your blog should be written in point wise fashion, with attractive image and sharable.
7. Reply to comment and engage your readers – Maintain a two-way communication with your blog commenters and encourage them to share and explore more content of your blog.
8. Compelling internal linking – It’s good to practice internal linking architecture on pages and posts of your website with diversified and relevant keywords.
9. Use your sidebar’s wisely – On your blog use search box to explore more blogposts, recent commenters, display related and popular posts and a subscribe button.
10. Attractive tagline for your website or blog – Eye catchy and interesting tagline on your website and blog grab goos visitor attention.
Three Important things to remember:
1. To increase lead generation and conversion you have to lowering down the bounce rate percentage.
2. The average bounce rate is 40% – 60% but if it goes higher then this you need to seriously work.
3. Bounce rate stats may vary depending on the type of pages you are measuring but you can use google analytics “benchmarking section” to compare your metrics with other sites depending on the category of your website.
Conclusion: Having higher bounce rate doesn’t necessarily mean that your website is performing low, sometimes it depend on your business definitions of lead generation and conversion, But our suggestion applies to almost every niche of website and definitely increase search longevity and better user experience.